Affirmate supported the establishment of BARTIGA, a cultural platform in Jakarta built around groove-based music, with a focus on high fidelity sound, curated programming, and an intimate setting that emphasizes community.
Founded by a collective of music enthusiasts and led by a dedicated music direction team, BARTIGA was created as a space where sound, culture, and human connection come together. It offers a refined alternative to conventional nightlife through deep listening experiences.
At the same time, BARTIGA operates as an accessible music bar for everyday use, while also providing a platform where artists and a diverse range of creators can express and showcase their work. Its musical identity is rooted in groove-driven music culture, including soul, funk, jazz funk, 80s–90s R&B, and 80s–90s hip-hop, shaping both its daily atmosphere and curated programs.
BARTIGA also serves as a cross-border cultural platform connecting Indonesia and Japan through Jakarta x Tokyo Connections (JTC), a recurring series that brings together artists, DJs, and creative communities from both countries.
The first edition of JTC featured internationally acclaimed Japanese DJ MURO, marking his debut performance in Indonesia. Going forward, the platform will continue to host artists rooted in groove-based music cultures from both countries, fostering ongoing collaboration and exchange.
This initiative reflects Affirmate’s broader approach to venture creation, connecting capital, culture, and community to build platforms that generate both commercial and cultural value across borders.